How to Create and Customize QR Codes for Your Business
A generic black-and-white QR code can look suspicious or out of place. Customizing your QR codes not only improves brand recognition but also increases scan rates.
Branding Your QR Code
Modern QR generators allow you to change colors, add logos, and modify the "eye" shapes. A branded QR code looks more professional and trustworthy to your customers.
Pro Tip: Ensure there is enough contrast between the foreground and background so that scanners can read the code easily.
Dynamic vs Static QR Codes
Static QR Codes: The destination URL is encoded directly. If the link changes, the QR code becomes useless.
Dynamic QR Codes: These use a redirect URL, allowing you to change the destination at any time without reprinting the code. They also provide tracking analytics.
"Customized QR codes are a bridge between physical and digital branding. Use them creatively to enhance the customer journey."